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Content marketing planner

If 2021 has taught us anything, it has reiterated just how important it is to be prepared. So as we approach 2021, to help kick-start your new year, Pushing Buttons Marketing has created a FREE 12-month content marketing planner…

Execute your strategy

A well-thought-out marketing plan can help you to organise and visualise the execution of your strategy. Recognising the importance of planning content will allow you to realise what you want to achieve with your campaigns…

Getting the channel mix right

“As 2021 approaches, predictions from Kantar suggest marketers may need to begin to think a little bit more about brand loyalty, consider different marketing techniques and improve strategies to help retain subscribers. As ever, the “real skill” of marketing will continue to be getting the channel mix right…”

Embrace a remote, technologically enabled future of work

“Is now the time, for the corporate world to enrol a dynamic change and embrace a remote, technologically enabled future of work for their employees?“

International Women’s Day

“With the movement having come so far, just what is 2020 supporting women to achieve, specifically within the creative industry?“

We are not alone

“Technology can sometimes importantly remind us that we are not alone on our individual journeys, whatever they may be…”

Self-care and routine

“Most importantly, self-care and routine will mean different things to different people. It is finding the balance that’s right for you, which is important…”

The categorisation of targeted marketing

“Whilst, traditionally, segmentation has been used as it was thought to better target specific consumer groups for advertising purposes; given the rapidly changing nature of previously more ‘static’ demographics, does this mean we also need to take a fresh approach also, to the categorisation of targeted marketing used, through which we chose to segment our data?…”

Brexit Day 2020

“Brexit day, when the UK is due to leave the EU, is scheduled for Friday 31st January 2020, which coincides with the date for which the ‘Department for Exiting the European Union’ (DExEU) is scheduled to be shut down. The most pressing issue before this deadline, is dependent upon UK Parliament approving the necessary legislation – The Withdrawal Agreement. So just what will this ‘Brexit Bill’ cost; trade, manufacturers, supplier relationships, E-commerce, retail, and subsequently consumers?…”